Prices gone up, loan terms stretched to the max. But per this chart representing what average auto payment is, why are most sales associates still ask customers the "What Is Your Budget" or "What Payment Are You Looking For" or whatever else you hear on your sales floor.
When majority of customers research online for many hours before visiting your dealership and payment calculators are available...why are customers thinking they can get a $ 25,000 vehicle for $250 with no money or very little money down.
Train your team to do proper customer interviews, land customers on the proper unit and serve the payment without asking customers the "what payment are you looking for" kind of questions.
Happy Selling.
